In fact, he told the BBC in an interview it would be \u201carrogant\u201d to dictate to customers what they can buy while at the same time walking away from the company\u2019s heritage, saying, \u201cI don\u2019t want to be arrogant and impose a choice on our client. It is the client who must choose if they want an ICE (internal combustion engine), a hybrid or an electric car.\u201d The BBC, reporting more on Ferrari\u2019s plans after its interview with the automaker\u2019s chief, said:<\/p>\n
TRADITIONALLY, THE RAUCOUS SOUND OF AN EIGHT OR 12-CYLINDER INTERNAL COMBUSTION ENGINE HAS BEEN A KEY PART OF ITS APPEAL. BUT BATTERY-POWERED CARS ARE MUCH QUIETER.<\/p>\n
NEVERTHELESS, FERRARI IS PLANNING TO LAUNCH ITS FIRST FULLY ELECTRIC MODEL IN TWO YEARS\u2019 TIME \u2013 A DESIGN THE COMPANY INSISTS WILL OFFER A \u201cUNIQUE DRIVING EXPERIENCE\u201d.<\/p>\n
THIS PUTS IT AT ODDS WITH RIVAL BRAND MCLAREN, WHOSE CEO TOLD AN FT AUTOMOTIVE SUMMIT THIS WEEK THE TECHNOLOGY WAS \u201cNOT READY\u201d FOR USE IN SUPERCARS, DUE TO THE WEIGHT OF THE BATTERIES.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In fact, he told the BBC in an interview it would be \u201carrogant\u201d to dictate to customers what they can buy while at the same time walking away from the company\u2019s heritage, saying, \u201cI don\u2019t want to be arrogant and impose a choice on our client. It is the client who must choose if they…<\/p>\n