{"id":7626,"date":"2024-04-05T12:55:34","date_gmt":"2024-04-05T12:55:34","guid":{"rendered":"https:\/\/newsx48.info\/?p=7626"},"modified":"2024-04-05T12:55:34","modified_gmt":"2024-04-05T12:55:34","slug":"7626","status":"publish","type":"post","link":"https:\/\/newsx48.info\/?p=7626","title":{"rendered":""},"content":{"rendered":"
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Long before\u00a0Prince<\/a>,\u00a0David Bowie<\/a>\u00a0or\u00a0Adam Lambert<\/a>\u00a0flaunted brilliant hues and liners that emphasized their features, men were wearing warpaint or puffing their faces with white powder.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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For many millennia \u2013 dating as far back as 10,000 BCE when native Americans used body paint to the 18th<\/sup>\u00a0century when French courtiers of Versailles puffed their faces with powder \u2013 men have been touching up their faces with makeup, pioneering the trends of today.<\/p>\n

Though some may consider makeup feminine or suggestive of gender identity, a recent\u00a0study<\/a>\u00a0reveals that men, \u201cwearing subtle makeup,\u201d were rated as more attractive.<\/p>\n

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Adam Lambert is well-known for sporting chic makeup. Credit: Michael Buckner \/ Variety \/ Getty.<\/figcaption><\/figure>\n
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\u201cThis effect of makeup on attractiveness is well documented for women, but no study has investigated it in men. The market for male cosmetics products is growing and evolving,\u201d reports the study that examines if the \u201cpositive effect\u201d of makeup on women also extends to men. \u201cIn terms of makeup, certain products that have commonly only been used by women are starting to be marketed for men.\u201d<\/p>\n

Cosmetically appealing<\/h2>\n

Researchers Carlota Batres and Hannah Robinson collected a group of 20 men who they photographed twice in side-by-side images that shows the models before and after subtle cosmetic application.<\/p>\n

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The makeup artist, Carmina Cristina, was instructed to give the men some light coverage to \u201cIncrease skin homogeneity, decrease facial contrast, and accentuate the bone structure without it being too obvious that the targets were wearing makeup.\u201d<\/p>\n

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This effect of makeup on attractiveness is well documented for women, but no study has investigated it in men. The market for male cosmetics products is growing and evolving,\u201d reports the study that examines if the \u201cpositive effect\u201d of makeup on women also extends to men. \u201cIn terms of makeup, certain products that have commonly only been used by women are starting to be marketed for men.\u201d<\/p>\n

Cosmetically appealing<\/h2>\n

Researchers Carlota Batres and Hannah Robinson collected a group of 20 men who they photographed twice in side-by-side images that shows the models before and after subtle cosmetic application.<\/p>\n

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The makeup artist, Carmina Cristina, was instructed to give the men some light coverage to \u201cIncrease skin homogeneity, decrease facial contrast, and accentuate the bone structure without it being too obvious that the targets were wearing makeup.\u201d<\/p>\n

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The small study of 200 participants \u2013 124 men and 76 women \u2013 were then asked rate all 40 of the images on attractiveness.<\/p>\n

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Austrian singer Tom Neuwirth aka Conchita Wurst often sports makeup. Credit: Frank Hoensch \/ Redferns \/ Getty.<\/figcaption><\/figure>\n

Batres, who led the study, commented: \u201cWe found that the male faces were rated as higher in attractiveness when presented wearing subtle makeup, compared to when presented not wearing makeup. This was true for both male and female raters.\u201d<\/p>\n

Additionally, of the 20 faces, four were rated as less attractive with makeup and 16 men wowed study participants, who said they were more attractive with makeup. The results suggest the effect of enhancing facial structure with makeup does extend to men, who can also benefit from cosmetics to highlight bone structure for that chiseled, manly jawline.<\/p>\n

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